Research skills & opportunities

Conducting primary research

Learning at Lincoln - Pile of ten books to the left on a wooden table.

It can be daunting to begin conducting your own research, especially if you’re new to it, so here are some things to keep in mind when you’re conducting your own research.

  • Ask for help – If you don’t know who to speak to, ask! Subject librarians are a great place to start. One of the best things about Lincoln is there is probably an expert on your topic or research method who is willing to speak to you.
  • Plan your time – When you’re working on big projects like a dissertation or a research paper, it is easy to let time get away from you, so plan your time right from the beginning so you have tasks to complete each week.
  • Build on your literature review – It can be easy to get an idea in your head and want to run with it but make sure you’re checking the existing literature first.
  • Choose a method you’re comfortable with – Quantitative research is concerned with facts, figures and numbers – it’s very black and white. Qualitative research is more about understanding and describing a topic – it’s more about interpretation.

Alistair Berry, MSc Marketing – Conducting primary research – what I wish I’d known

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